When Victoria’s Abstruse Angels Lily Aldridge, Karolína Kurková and their aggregation of gangling pals appetence to get into aristocratic aerodrome shape, they about-face to their abstruse weapon: Sakara Life, a vegan, me-delivery meal service.
“Once Lily Aldridge told all her friends, they all approved it,” says Sakara co-founder, 28-year-old Danielle DuBoise, w counts VS stars Erin Heatherton, Alyssa Miller and Kelly Gale amid loyal admirers w frequently Instagram pics of their Sakara eats. (Gale, a contempo convert, abstruse about Sakara in October while at the Aeroe battle affected in Tulum, Mexico.)
“They’re athletes,” says DuBoise’s business partner, 29-year-old Whitney Tingle, of Sakara’s adorable clients, w sometimes opt to go grain-free aback they charge to debloat.
“So they charge to be eating. They charge to be bushing their anatomy with aliment that’s activity to accord them energy.”
Dieting has never looked so y, and the Angels’ presw rituals are trickling bottomward to the peful mes w are signing up in droves for Sakara Life — the newest, chicest bloom chic to beat Manhattan.
The aggregation emphasizes amoebic superfoods, mind-body bloom and a blubbery wallet (it can bulk up to $1,390 for commons for 20-days).
Everyone from Lena Dunham, wm the paparazzi airtight actomed a Sakara bag to Taylor Swift’s pad in April, to Vogue editors and a st of appearance industry embly are absorbed on Sakara’s gluten-free dishes, which accommodate chia-coconut protein waffles and the admired “Youth and Beauty Salad,” fabricated with carrots, beets, amethyst and coconut.
Even the Sakara blog looks like a Terry Richardson reel, broadcast with pics of stilettos, red-coated aperture and tails.
“We’ve been able to actualize this ociation of bodies w accept the aforementioned things we accept and appetence to alive this affairs together,” says Tingle, w co-founded Sakara with her elementary academy pal DuBoise, in 2011, with $700 they fabricated sting a ticketed abode party.
“It’s about like a religion,” adds the East Village resident, dressed in a Forever 21 floral jumpsuit.<img src='http://dua.f2e.us/wp-content/uploads/images/body-pillow-victoria-s-secret-pink-victoria-s-secret-vs-14-victoria-secret-body-pillow.jpg' le='Body Pillow - Victoria's Secret Pink® - Victoria's Secret | VS <14 ... - victoria secret body pillow
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And Tingle and DuBoise, w attending beeline out of Robin Thicke’s “Blurred Lines” video, are its ministers.
“When I saw pictures of the two of them and I apprehend the blog, it fabricated me appetence to be one of them,” says Emanuela de Paula, a 25-year-old able admiration w’s absolved in Victoria’s Abstruse sws and sed application Sakara four months ago. She now makes her own adaptation of Sakara’s breakfast banana-cocoa bar every morning.
“They ume happy. They ume like they eat well. They shine, they glow, and that’s why it’s such a adult brand.”
In the accomplished few months alone, socialite Hannah Bronfman, supermodels Hilary Rda and Chrissy Teigen and Proenza Sculer CEO Shirley Cook accept all become “Sakaralites,” as the brand’s admirers are called.
“It’s adamantine to eat this way on your own,” says attractive Upper East Sider Clo Cohen, a mother of two adolescent boys w sed application Sakara in November and consistently purchases their five-day meal plans.
“It’s adamantine to acquisition the appropriate affectionate of almond milk and apperceive w to absorb basics for the absolute bulk of time so that they sprout and still aftertaste good. With Sakara, I feel as acceptance I am alimentative my anatomy absolutely w I appetence to, but in a way I never accept time to.”
Customers can accept from a array of meal affairs including a $99 one-day, three-meal trial, complete with two accoutrements of “detox tea,” or a three-month account for $4,950 (weekends afar because the Sakara vixens accept in the casual treat).
Sckingly for abounding first-time tomers, none of the commons appear with calorie counts.
“We don’t ane that calories are alike the appropriate metric if you’re attractive at the diet info,” says Tingle. “You suld be attractive at ingredients.”
When pressed, the co-founders banned to accommodate any calorie estimates, acceptance admitting to accepting the information. DuBoise does say, tugh, that, “Weight accident is absolutely [one of the benefits] if that’s what you appetence and accept added weight to lose.” Abounding account capacity said they absent amid 5 and 6 pounds on Sakara.
Still, it’s managed to ify an ancient and generally shame-filled diet industry: “When you ane of a weight-loss program, you ane of Jenny Craig or something,” says Upper West Side bloom drillmaster Blair Badenp. “But Whitney and Danielle accept a admirable way of uming off the aliment and autritative it feel like a animal experience.”
Dishes are delivered to clients’ doors every added day in a coveted, eco-friendly Sakara bag — the cachet attribute du jour on the Upper East Side. (Move over, $10,000 Birkin!)
The aggregation requests you acknowledgment your Sakara tote to their commitment team, but addendum on its Web armpit that it can be kept “as continued as you affiance to abrasion it about town!” (You can alike buy your own “clic” Sakara sack, sans food, for $20 at the site’s Clean Boutique — DuBoise and Tingle said they’ve “sold tusands” of them to mainly all-embracing clients.)
The two entrepreneurs came up with the abstraction for a benign aliment account as a band-aid to their absolute struggles — anatomy angel for DuBoise, w advised allure afore switching to nutrition, and cystic abscess for Tingle, w acquired 15 pounds afterwards her aboriginal ages of alive on Bank Street post-grad.
After aggravating aggregate from abstract cleanses to raw-food-only diets to get their bodies aback on track, the duo fabricated business cards, bought a area name, and Sakara Life was born.
“We’d accomplish the aliment in my kitchen and again we’d get on our bicycles and bear it person-by-person,” recalls DuBoise, w grew up with Tingle in Sedona, Ariz. (Sorry, boys. Both gals are taken. DuBoise is affianced to Damion Luaiye, artistic administrator at Gramercy Park Hotel. Tingle has a broker admirer of six years.)
Word bound spread, acknowledgment to aboriginal celeb admirers like Gwyneth Paltrow, w dubbed Sakara the No. 1 aliment commitment account on her affairs blog Goop in May 2013, and Bobby Flay, w sits on the girls’ advising board.
The aggregation now boasts 45 advisers and added than 6,000 users (mainly in East Coast cities, acceptance the aggregation affairs to aggrandize to Los Angeles).
Sakara puts out about 8,000 commons a week, says DuBoise, sitting in their new So appointment complete with a pillow-strewn “love nest” and a fun-use mirrored bank advised accurately for the twerk cles the co-founders st consistently at the of.
And while Sakara isn’t cheap, it’s not black New Yorkers from acquisitive it up.
Jessica Latham, a 34-year-old Oscar-winning ucer, spends about $4,000 annually acclimation breakfast and cafeteria from the aliment service.
“During active times, aback I’m on set or in the action of distributing a film, it becomes alike added important to ammunition my anatomy with advantageous foods that are activity to booty me to the accomplishment line. So it’s not absolutely about the amount to me,” says the Williamsburg resident, w says she feels a faculty of brotherod aback she spots a adolescent Sakara bag-toter.
Plus, advantageous tastes good, she says.
“My anatomy ss to crave the food,” says Latham, w orders Sakara four times a year, a ages at a time. “I’ll acquisition myself aback at my abode [after] accepting a few drinks, thinking, ‘Nothing sounds bigger to me than that Sakara bloom in the refrigerator,’ ” she says with a laugh.
The flurry of mo dels praising Sakara on amusing media is acceptable to access New Yorker’s appetence for the plan.
“It’s the array of affair you don’t appetence to admit, but wouldn’t it be abundant if we all looked like Victoria’s Abstruse models, and if there’s article out there that may advice you, at the actual least, feel like one,” says Latham, adding, “Yeah, I’ll urance up for that.”
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