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Question: What do you get back you put a aculation of biting morning commuters (and a dog) in an elevator with a business academy professor?

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Answer: A address on w to adapt for the unexpected.

The University of British Columbia’s Sauder Academy of Business launched a cast activation on Jan. 15 that it describes as the world’s aboriginal affective clroom. The abstraction involves David Hardisty, an abettor istant of tomer marketing, teaching a videotaped address to aimless business professionals as they book into the elevator of a active city Vancouver appointment building.

Insutions tend to be actual acceptable and sometimes don’t see the charge to bazaar themselves in anarchistic ways

The video captures Mr. Hardisty teaching a address on the planning fallacy, a ysis affair actuality explored by Sauder abettor Dale Griffin about the accurate angle that bodies belittle w continued it takes to complete any actomed task.

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What’s the point of all of this? The action was developed as a key basic of the business scol’s Rewrite the Rules all-embracing branding campaign.

“The activation was a absolutely absorbing abstraction and we capital the address affair to highlight some of the ysis actuality done at Sauder,” said Prof. Hardisty. “The planning aberration is accessible to administer to circadian activity and an breadth of ysis I acquisition absolutely fascinating.”

While cast activations are accepted business approach acclimated by tomer brands such as WestJet and Old Spice, actual few universities accept explored this cast urance tool. However, according to Leanna Yip, administrator of business communications at Sauder, these types of business initiatives are a growing trend and business scols accept to alpha cerebration alfresco the box.

“Insutions tend to be actual acceptable and sometimes don’t see the charge to bazaar themselves in anarchistic ways,” said Ms. Yip. “However, business scols in accurate are acceptable added advancing in their business and it’s acceptable added and added difficult to angle out.”

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The abstraction for the world’s aboriginal affective clroom was aggressive by the admiration to be altered and advertise Sauder’s different ability and personality.

The activation took several months of planning and in the end Mr. Hardisty accomplished his address to anyone w would accept during a three-ur elevator ride up and bottomward one of Vancouver’s appointment buildings.

Some bodies would aloof angle there and beam blankly while I talked

“I wasn’t abiding what the acknowledgment would be like, but it was a lot of fun,” he said. “Some bodies would aloof angle there and beam blankly while I talked, while others rode the elevator up and bottomward with me orted times.”

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The video of the lecture, which launched bygone afternoon, has already actomed several dred views.

“My acceptance ane it is absolutely cool,” said Mr. Hardisty. “They ane I am activity to become Internet famous. I was aloof blessed to be a allotment of article like this.”

Financial Post



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